Marketing Services
Our wide variety of marketing programs from on-line to offline have included servicing an array of clients from direct to consumer or business to business. Our perspective on marketing, advertising and brand building is built upon decades of experience with clients who rely on us to cost effectively apply proven marketing and direct response techniques to produce a measurable ROI for each dollar they spend.
We offer a full spectrum of integrated marketing solutions:
• Marketing Strategy and Planning
• Creative Development
• Complete Program Management
• Brand Strategy and Positioning
• Consumer Research and Competitive Assesment
• Integrated Marketing Solutions
• Analytics and Metrics
• Acquisition, Lead Generation and Retention Programs
We take pride in our experience with creating and implementing marketing strategies that work. Our marketing offerings include:
Target Branding and Positioning
We have experience creating new identities and marketing angles that can build your reputation quickly. Read more on Target Branding and Postioning.
Product Launch Strategy
When it's time to launch a new product, it's important to have a well-thought-out plan and great execution. Our Marketing Works will help you create your launch plan and implement tactical steps essential to a successful launch.
We have experience launching new products that create an entirely new market, into an existing market for the first time.
What We Do For You
- Concept Development and Testing. Prior to your launching the product, we assist with concept development. We can get involved at the earliest stages of the planning process, helping you brainstorm new product ideas. Next, we help you to refine and test a new product concepts that you've decided to launch. Then, testing whether prospective customers understood the value of the new offering and providing valuable feedback on how to move forward.
- Marketing Strategy and Positioning Development. We help define the marketing strategy and product positioning. We look at the key positioning messages for the product. Who is the target market? Why should customers be interested? What differentiates you or what is your unique selling propostion for your brand? What media mix should be used to execute the plan.
- Launch Communications Plan and Execution. We provide strategy, execution and results for an integrated communications plan launch. Executional elements may include a staged rollout to select customer groups in geographic areas or on a national basis; creation of compelling product packaging; development and distribution of press releases, commercial scripts and Ad copy prior to launch; conduct press tours or product demonstration; writing and preparing collateral materials. We are skilled in assisting you with all of these components for an effectively well thought out advertising and communication launch.
Design Services
Great marketing relies on great design. Our Marketing Works has a top-notch design team that can make your image compare to or surpass your competition.
Our design services range from web design, corporate logo design, brochures, folders, business cards, letterhead/stationary, social media page branding, email templates, signage, and point-of-purchase materials and more. We offer our clients a unique convergence of word, sound, and image that can more efficiently and cost-effectively reach customers in innovative and exciting ways.
Some of our Marketing Services:
- DRTV, Radio and Media Buying
- New Customer Acquisition Strategy
- Target Branding
- Commercial Development and Production
- Social Media and Viral Marketing
- Internet Marketing and Digital Services
- Call Center Lead Generation Management
- Print and Direct Mail
- Database and Analytic Services
- Research and Analysis
- Celebrity Endorsements
- Public Relations and Branding
