What is integrated marketing?
Integrated marketing is an umbrella approach to communication in marketing that not only utilizes multiple avenues of advertising, but also capitalizes on the overall theme of your campaign. It's also making sure you are consistent in marketing - both online and offline. Consistency is key in making sure that consumers understand your message. This is what leads to a great result and return on your investment. Integrated marketing allocates your marketing budget, putting the right number of dollars toward the most effective approach.
Originally you would think of marketing in two avenues - online and offline. But now, marketing is shifting and you get the best results by using an integrated approach.
For example, if you send out a direct mail piece, or have a radio commercial for XYZ Restaurant in Chicago, consider that someone may go home and do an internet search for XYZ or "Chicago Italiant Restaurant" if they forgot the name. If they do this search, are you going to be found in Google Places? Organic search engine results? If neither, you at least should have a paid link on page one. After your offline ad runs, you can then turn off the online ad.
So, with Integrated Marketing, 1 + 1 = 3. The consideration of all avenues of marketing plus the synergy the produce can create a bigger buzz, a memorable campaign.
We offer a full spectrum of integrated marketing solutions:
• Marketing Strategy and Planning
• Creative Development
• Complete Program Management
• Brand Strategy and Positioning
• Consumer Research and Competitive
Assessment
• Integrated Marketing Solutions
• Analytics and Metrics
• Acquisition, Lead Generation and Retention
Programs
