Television and Media Buying
We provide comprehensive integrated media strategy and execution. Whether it is selling a product or service, branding, or simply driving traffic to your website or call center we have the know how to integrate your campaigns successfully. Having managed millions of dollars in media, we will develop and manage your campaign from inception to completion including everything from creative script development, to commercial production, to media buys and results analysis.
A DRTV campaign involves several important elements:
- Creative
- Production
- Post
- Media Strategy and Buying
- Telemarketing
- Fulfillment
- Home Shopping
- Retailers
Our Marketing Works is highly skilled in selecting, managing, and analyzing the exact media needed to make your campaign a success. Research, planning, negotiation, implementation and management will be the basis of each campaign. We specialize in programs that not only produce sales but increase your brand awareness while yielding the results you need. We will monitor every aspect of your campaign and ensure every media dollar is maximized.
See DRTV video samples
Call on us for full-service DRTV/Branding campaign management services for:
- Direct TV selling - Selling products direct to consumers via spots or shows driving response to the phone or web.
- Drive to Internet - Driving to an e-commerce site for a purchase or inquiry.
- Drive to retail - Driving traffic for purchase at retail.
- Lead Generation - DRTV campaigns that generate leads for marketers, agents, sales or agencies to close the sale and add cross sells/up sells and begin to build database file.
- PI (per inquiry) - Agreed upon price not to exceed for a given aired TV spot.
- Target Branding - Brand-building TV spots with direct response features such as call-to-action and offers or drive to call center, Web with lower DR rates and still garnering a response.
- Creative Assessment - Our Marketing Works has produced and launched thousands of successful commercials and media campaigns. We can consult with you or your current agency how to build a performing :30, :60, :90, :120 spot that drives results. We also offer free Creative assessments of your creative and media buys. Feel free to contact, Mike@RMarketingWorks.com.
