Marketing Services
Our wide variety of marketing programs from on-line to off-line have included servicing an array of clients from direct to consumer or business to business. Our perspective on marketing, advertising and brand building is built upon decades of experience with clients who rely on us to cost effectively apply proven marketing and direct response techniques to produce a measurable ROI for each dollar they spend.
We offer a full spectrum of integrated marketing solutions:
• Marketing Strategy and Planning
• Creative Development
• Complete Program Management
• Brand Strategy and Positioning
• Consumer Research and Competitive
Assesment
• Integrated Marketing Solutions
• Analytics and Metrics
• Acquisition, Lead Generation and Retention
Programs
We take pride in our experience with creating and implementing marketing strategies that work. Our marketing offerings include:
Target Branding and Positioning
We have experience creating new identities and marketing angles that can build your reputation quickly. Read more on Target Branding and Postioning.
Product Launch Strategy
When it's time to launch a new product, it's important to have a well-though-out plan and great execution. Our Marketing Works will help you create your launch plan and implement tactical steps essential to a successful launch.
We have experience launching new products that create an entirely new market, into an existing market for the first time.
What We Do For You
- Concept Development and Testing. Prior to your launching the product, we assist with concept development and testing. In some cases, we get involved at the earliest stages of the process, helping you to source new product ideas from your customers, competitors, employees, and industry analysts. In other cases, we help you to refine and test a new product concept that you've decided to pursue, testing whether prospective customers understand and value the new offering and providing valuable feedback that can iteratively enhance your product's features.
- Marketing Strategy and Positioning Development. We help define the marketing strategy and product positioning. We look at the key positioning messages for the product. Who is the target market? Why should customers be interested? What differentiates this product from other competitive offerings? Why should the media pay attention to your new offering?
- Launch Communications Plan and Execution. We define the communications plan for launch. Tactical elements may include a phased rollout to select customer groups or geographic areas; creation of compelling product packaging; preparation of press releases; conducting a press tour or product demonstration at a trade show hospitality suite; submitting the new product for various industry awards; and writing collateral materials for customers and internal training materials for your sales force and channel partners. We are skilled in assisting you with all of these components of an effective commercial launch.
Design Services
Great marketing relies on great design. Our Marketing Works has a top-notch design team that can make your image compare to or surpass your competition.
Our design services range from web design, corporate logo design, brochures, folders, business cards, letterhead/stationary, social media page branding, email templates, signage, and point-of-purchase materials. We apply a strong methodology that results in a consistent, unified, powerful and memorable visual image for your company and its brands.
Some of our Marketing Services:
- DRTV, Radio and Media Buying
- New Customer Acquisition Strategy
- Target Branding
- Commercial Development and Production
- Social Media and Viral Marketing
- Internet Marketing and Digital Services
- Call Center Lead Generation Management
- Print and Direct Mail
- Database and Analytic Services
- Research and Analysis
- Celebrity Endorsements
- Public Relations and Branding
