Leadership Bios

Our Marketing Works is a privately held direct response and digital advertising agency co-founded by two seasoned direct marketing professionals. Our philosophy is about strategy, execution and delivering results. We bring strategic and creative expertise as well as financial aptitude to your marketing programs. With a firm belief that we are only as good as the results we deliver, the highest level of marketing success.

Our primary focus: Our strategy, Our execution, yOur results.

	Michael Haas, Principal Prior to Our Marketing Works, Michael was a Vice President of Direct Marketing and Advertising for a leading life insurance company. Michael has been recognized in the industry for his outstanding direct marketing knowledge and has been nominated for numerous awards including Direct Marketer of the Year by the Direct Marketing Association. Michael belongs and particpates to many leading marketing associations including the Direct Marketing Association, Chicago Marketing Association and the Electronic Retail Association. He holds a BBA in finance and economics, and a MBA with a concentration in marketing, both from Loyola University of Chicago. Michael has over 22 years of experience in direct response marketing, from both the client and agency side. He has in-depth knowledge of what it takes to make a marketing campaign succeed. Michael has provided turnkey marketing services to organizations in financial services, insurance, product, food and storage solutions to name a few.
	Brian Emmett, Principal Brian has solid results-oriented experience in direct to consumer marketing, developing campaigns from inception to completion through results reporting. Brian is also member to the nations leading marketing associations and has particpated on many committees helping increase the awareness and retention for the various chapters. He holds a BA in liberal arts and an MBA from Lake Forest Graduate School of Management. Brian has worked in the direct response industry for nearly 12 years. Prior to Our Marketing Works, Brian held senior marketing positions in the collectibles industry, P & C and life insurance sectors.
	Rose McCue, Director of Creative Services Direct Response Rose McCue has been producing winning direct response creative for 25+ years. She has established numerous long-running controls across all media --TV, Radio, direct mail and space. Her body of work includes campaigns for: The American Red Cross, AARP, Select Comfort (The Sleep Number Bed) Hoveround, The Scooter Store, MetLife, 21st Century/AIG, AEGON, Colonial Penn, Guarantee Trust Life, Blue Cross/Blue Shield, Allstate Motor Club, AARP Motoring Plan, The American College of Physicians, numerous bank/credit card companies, as well as national consumer brands and ad agencies. Rose has written TV scripts for numerous celebrity spokespeople including Barbara Eden, Alex Trebek, Joe Theismann, and Rush Limbaugh. Awards include a Benny Award for the "I GIVE LIFE" campaign for the American Red Cross. She has recently established breakthrough winners for several of her clients including AIG, 21st Century, American College of Physicians (ACP), The SCOOTER Store and Guarantee Trust Life.
	Christian Calderon, Director of Television Commercial production With 25 years of experience in commercial production and media (both Direct Response Hispanic as well as Branding), Christian has produced and directed over 200 long and short form commercials for Hispanic and general markets. His exceptional quality of work has helped many clients successfully market their brand and services including: Allstate Motor Club, Bacardi, Disney, Lexicon Marketing LLC. , Nestle, Olympia Cookware, and Southern California Ford to name a few. Christian is fluent in Spanish and has a Bachelors of Arts in Communication from California State University. Christian Calderon is an integral part of Our Marketing Works Team when it comes to the nuances of developing unique and innovative strategies for emerging markets and viral media campaigns.
	Jon Singer, Director of Digital and Internet Services Jon has guided clients through the entire online marketing process, from creating websites to continued promotion off-site using search engine optimization, e-marketing and database management, pay per click advertising management and social media marketing. He holds a BA in Visual Communications from Judson University in Elgin, Illinois. Jon has worked in marketing, media and advertising since 1998. After roles in graphic design and writing, Jon committed to full-time web design and marketing in 2005.
	Jan Lohs, Director of Research and Analytics Jan is expert in bringing a rich understanding of client companies' target audiences - whether consumer, B2B or medical. Jan uses focus groups, depth interviews, and ethnographies adapted to each company's specific needs. Whether the research goal is providing direction for developing powerful marketing messages or for profitable strategic planning, Jan's 25-year experience with a wide range of companies, from Fortune 100 to mid-sized to small, helps her generate insights that matter.
	Lisa Shea, Director of Client Services Lisa is a graduate of Northern Illinois University with a bachelors degree in Business Management and received her masters degree in Human Resources from National-Louis University. Lisa plays an integral role in Our Marketing Works operations and client services. Formerly, Lisa has held senior positions in Human Resource Management, sales and customer relations. Lisa also provides counsel with Hispanic marketing and can assist with translation and trans-creating of products and services geared towards the general market into national Hispanic campaigns.