There are many approaches to direct response television
advertising (DRTV). You can hit viewers with facts, stats,
emotional hooks. But one tried-and-true method that Our Marketing
Works has seen succeed time and time again is getting a celebrity
to endorse your product or service.
Simply, a known celebrity gives you instant credibility and
attention. Without it, you need much more time and awareness before
making your brand known.
Of course, you can't just hire any celebrity. You have to think
about their demographic - who would know them and who they would
appeal to. Also, consider their trust level. You'd be surprised at
what celebrities are trustworthy and which aren't. Some faces, even
if you can't recall their names.
Our team's diversified client list has included many of
Hollywood's legendary acting and musical talents. Julie Andrews,
Joan Crawford, Martin Landau, Gene Hackman, Peter Falk, James
Garner, Telly Savalas, Dorothy Hamill, Shakira, Michael Buble,
Johnny Carson, Count Basie, Nancy Wilson, Peggy Lee, Ray Charles,
Quincy Jones, Tom Bosley, Florence Henderson, Enrique Rocha,
Angelica Aaragon, Lenny Bruce, Rowan & Martin, and
Barbara Eden together with her long-running NBC franchise hit, "I
Dream of Jeannie", to name a few.
Eden is our current talent partner, and you can read more about
hiring her
here.